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CatheDESIGNS4U, Cathe Messick. website design and management
Corporate Identity

Q. Why Should Someone Choose to Work with Your Business?

A.  Your Corporate Identity

Corporate Identity is an image, a message, a presence that will lodge in your Client's mind so that they add your Web site to their Favorites.

Creating an all-encompassing identity for your business that reflects every aspect of what you do, from the first point of contact with the customer to how employees feel about your business.

  • Ask yourself what you want your identity to achieve for your business.
  • Decide what your company does and what image you want it to project.
  • Ask your staff for what they think and get them involved in the process.
  • When you choose a new identity make sure it is continually monitored to ensure it remains relevant.

Reflect on McDonald's in 2009.
  • International company
  • Only fast food to make money
  • Kept the $1.00 menu
  • Didn't raise the cost of the $1.00 menu